Lavo case study - Same amount of doses
Concentrating the product to reduce packaging
The initiative
La Parisienne multipurpose bleach has been available in a more concentrated formula since 2013. The product contains the same amount of reagents and less water, so consumers get the same number of doses in a smaller format.
The winning solution
The concentrated formula reduces the environmental footprints of the product and packaging, in particular by limiting resource use. Less water goes into the bleach’s formulation and less plastic goes into its packaging and the compact format allows to transport more bottles on each pallet, which means fewer trucks on the road and less greenhouse gas emissions!
Marketing : 2013
Benefits of the optimization initiative:
Reduced greenhouse gas emissions
Reduced quantity of materials used
Reduced number of freight used to transport 100,000 products
Eco-responsible packaging is increasingly available on the market... and demanded by consumers.
One Quebecer out of two say they have a real interest in eco-responsible packaging that ensures product safety, protection and conservation, minimizes transportation impacts, resists breakage, optimizes warehousing and delivers a better consumer experience.