Leclerc case study – An idea that makes life easier
Multi-functional packaging
The initiative
Products must be transported from the plant where they are manufactured and processed to the store where they are placed on the shelves. To facilitate grouping them together and their protection, they are placed in secondary packaging. In the case of Praeventia granola bars, that secondary packaging consisted simply of large cardboard boxes similar to those used for moving. The company thus identified an excellent opportunity to optimize packaging.
The winning solution
The secondary transportation packaging for this product was redesigned with thinner-walled boxboard that is open on two sides, therefore reducing the quantity of materials used. It is also lighter and pre-perforated on the top to make it easier for store clerks to open. Finally, the type of cardboard selected is available near the plant, therefore reducing the impact of transportation before it becomes packaging.
Marketing : 2012
Benefits of the optimization initiative:
Reduced greenhouse gas emissions
Increased recycled content
Decreased packaging/product ratio
Reduced quantity of materials used
Eco-responsible packaging is increasingly available on the market... and demanded by consumers.
One Quebecer out of two say they have a real interest in eco-responsible packaging that ensures product safety, protection and conservation, minimizes transportation impacts, resists breakage, optimizes warehousing and delivers a better consumer experience.