Metro case study – When material selection makes a difference
Improved bottle for broth concentrate
The initiative
Some packaging is made with materials that are difficult to recycle. That was the case for the rigid PVC containers used to market Selection-brand broth concentrate. Working closely with its suppliers to find a better idea, Metro now offers the same product in a bottle made with polyethylene terephthalate (PET), which is a more easily recycled plastic.
The winning solution
By working directly with its suppliers to lighten the company’s environmental footprint, Metro now markets its private brand product in lighter, 100% recyclable packaging.
Marketing : 2011
Benefits of the optimization initiative:
Increased packaging recovery rate
Decreased packaging/product ratio
Reduced quantity of materials used
Eco-responsible packaging is increasingly available on the market... and demanded by consumers.
One Quebecer out of two say they have a real interest in eco-responsible packaging that ensures product safety, protection and conservation, minimizes transportation impacts, resists breakage, optimizes warehousing and delivers a better consumer experience.