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 Now that companies have been financing curbside recycling for ten years, the time is right to raise awareness about the industry’s significant contribution. Our companies have taken responsibility, and we are proud of that fact! What better way to bring the message home than to call on a public personality like Éric Salvail who is loved by Quebecers and has expressed values similar to ours. Now that we have reached this milestone anniversary, it’s time to reach out to Quebecers to let them know what companies are doing to reduce GHG and how they can contribute to the effort. Éric is the ideal person to help us spread the message throughout Quebec.
Maryse Vermette, President and CEO
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More visibility to act more effectively
 According to a Responsible Consumption Observatory (RCO) survey, fewer than 10% of the population know that companies finance the net costs of curbside recycling in Quebec. “Companies do their part, and that’s a positive message worth highlighting after ten years of contributions and investments in Quebec’s curbside recycling system. We are at a turning point where more visibility will facilitate the implementation of initiatives to improve the system in cooperation with our partners,” said Virginie Bussières, Director, Communications and Public Affairs at ÉEQ. “That’s something that has been often suggested and even requested. Our new association with Éric Salvail will meet that need.” In addition to many appearances by our new spokesperson, we will deploy a TV campaign in the spring and fall of 2015 featuring Éric Salvail: discover the challenge he’s taking up!
Already hard at work
 Coming on board today, Éric Salvail is putting all his energy and social commitment in communicating the success of Quebec’s curbside recycling to the public, stakeholders and the media: “Éco Entreprises Québec has an impressive track record, and I think its innovative materials recovery initiatives should be better recognized!” He was enthusiastic enough to learn all he could about curbside recycling by visiting the Groupe TIRU (Traitement Industriel des Résidus Urbains) recyclable materials recovery and sorting centre located at the Complexe environnemental de Saint-Michel. He was accompanied by Florent Gravel, ÉEQ Board Director, Maryse Vermette, ÉEQ President and CEO, Virginie Bussières, Director of Communications and Public Affairs, and Alain Leduc, Environmental Advisor, Planning and Operations Division – Residual Materials Management, City of Montréal. Special thanks go to the City of Montréal for having made the visit possible.
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ÉEQ: 10 years of work, impressive results
- Since 2005, companies have contributed almost $1 billion to finance Quebec’s curbside recycling system, including about $135 million in 2014.
- 5 million tonnes of recyclable materials were recovered thanks to that contribution, which is equal to:
– 200 million recycling bins (360 L)
– 45 Olympic Stadiums
- 2 million tonnes of greenhouse gas emissions have been avoided, equal to 440,000 fewer vehicles on the roads during a year
- Quebec’s recycling industry provides 10,000 direct jobs and generates more than $4.7 billion in economic benefits
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